About Madison Madison is the UK’s number one distributor of bicycle parts and accessories, operating multiple warehouses and serving a large network of independent dealers.

About Mysoft Mysoft is a leading Sage Intacct and Sage X3 business partner, delivering support and Sage Intacct and Sage X3 training.

Company Madison

Location United Kingdom

Industry Distribution

Sage Products Sage X3

The challenge Madison’s existing systems had reached their limits. Reporting was unreliable, information was fragmented, and teams were absorbing the gap with manual workarounds. The technology could no longer be developed or extended—and the business had outgrown it.

Madison streamlines complex supply chains with Sage X3 For Madison’s customers, any delay or disruption is felt immediately. Reliable systems are operational support, fundamental to delivering the service the business is built on.

Success Story

The solution Madison selected Sage X3 to bring finance, supply chain, and sales processes onto a single connected platform. Working with implementation partner Mysoft, the system was introduced in phases and configured around Madison’s operational requirements, minimising disruption while supporting adoption.

Results Sage X3 now sits at the centre of Madison’s operations, giving the business a single source of truth across finance, warehouse management, and B2B processes. 94% of financial transactions are generated automatically, significantly reducing manual effort and freeing teams to focus on higher-value work—and on the customer service that defines how Madison competes.

“94% of our financial transactions are generated automatically—Sage X3 is doing a lot of the heavy lifting for our business.” Harish Gohil IT Director, Madison

When growth outpaces the system Reporting became difficult to rely on, and teams were pulled into manual workarounds just to keep processes moving—printing documents, rekeying data, and sharing updates through spreadsheets.

These weren’t occasional fixes; they became part of the day-to- day. The result was slower processes, a higher risk of errors, and increasing operational friction across the business. At the same time, the underlying technology had reached its limit. It could no longer be developed or extended, restricting Madison’s ability to adapt as the business evolved.

Information remained fragmented across systems, making it harder to maintain a clear view of performance or respond quickly when issues arose. The systems that once supported growth were now holding it back. Madison reached a point where change was no longer optional.

Madison selected Sage X3 as a single platform to bring financials, supply chain operations, and sales processes into one connected system—creating a foundation capable of supporting both scale and complexity.

Just as important was how that system would be introduced. Working with Mysoft, a long-term partner with a deep understanding of Madison’s operations, the implementation was delivered in phases—starting with a defined part of the business, learning quickly, and expanding from there.

Rather than forcing teams into rigid new processes, the system was configured to reflect how Madison operates. This reduced resistance, supported adoption, and ensured the platform worked in practice, not in theory.

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One system. Everything connected Today, Sage X3 sits at the centre of Madison’s operations— integrating warehouse management, financial systems, expense platforms, and B2B processes into a single connected environment.

This has created a consistent, reliable view of data across the business, making it easier to understand performance and act on it.

The gains in automation have been substantial. With 94% of financial transactions generated automatically, much of the routine operational workload is handled by the system—reducing manual intervention and freeing teams to focus on exceptions, improvements, and higher-value work

With fewer day-to-day system issues to manage, IT and operations teams can now focus on improving how the business runs— refining processes, strengthening service, and building a more resilient operation.

Built together. Still building. The partnership with Mysoft continues to play a central role in Madison’s success. Beyond implementation, Mysoft has supported ongoing optimisation, integration, and system improvements as the business evolves.

“It’s all about integrating everything into Sage X3 so we have one version of the truth. It’s the core of our operation—the backbone of our business.” Harish Gohil IT Director, Madison

With Sage X3 as its operational backbone, Madison has a platform capable of handling complexity at scale—and growing with the business.

The next step is building on that foundation. Madison is exploring how Sage’s Ai capabilities can use the data already flowing through Sage X3 to surface insights, anticipate demand, and support faster, more informed decision-making. The shift is from reacting to information to acting on it earlier—turning operational data into a genuine competitive advantage.

“Mysoft have not only helped us deliver what we wanted them to do— they’ve added value to what we’ve been trying to do. And that’s where the real strength in that relationship comes in.” Harish Gohil IT Director, Madison

“Everything that we do at Madison is about customer service. That is our ethos. And Sage X3 has helped with that—we’ve streamlined our operations, made things smoother, and ultimately we get those boxes out the door as quickly as we can.” Harish Gohil IT Director, Madison

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